Proflight Zambia, Zambia’s scheduled airline, has set its sights on a new route to Mbala.
The new Northern Province service is in response to the airline’s customer satisfaction survey which indicated passengers would use this service as an alternative to the current Lusaka/ Kasama route which the airline has been operating since June 2011.
“Proflight’s customer satisfaction survey demonstrates that our customers are at the heart of our business. Having conducted the survey recently, we noticed a growing trend that showed customers’ interest for Mbala. In response, we are pleased to announce we will be servicing Northern Province through Mbala as opposed to Kasama,” said Proflight Zambia Director of Government and Industry Affairs Captain Philip Lemba.
“This will also allow us to use our larger aircraft, as before we were restricted to using a 12-seater Caravan because of the airstrip in Kasama,” he added.
In addition to meeting customer demand for convenience, the new Mbala service will enhance the customer experience as the flight will be in larger aircraft, will include a full cabin service, have more seats available and will allow Proflight to increase the availability of lower fares on the route.
As the airline prepares for the IATA operational safety audit which it will be undergoing in 2016 it is reducing the use of the 12-seat Caravan aircraft. The larger turbo-prop Jetstream 32’s and Jetstream 41’s cannot operate into Kasama due to the gravel runway. This combined with the opportunity to deploy a larger aircraft on the Northern Province flights to stimulate demand and enhance customer satisfaction are the reasons for the airline looking to operate a Lusaka/ Mbala service in place of the Lusaka/ Kasama service.
Subject to regulatory approval, Proflight plans to begin scheduled flights between Lusaka and Mbala by June 2016.
The flight from Lusaka to Mbala will enable travellers to still easily access Kasama, as well as tourist destinations on the shores of Lake Tanganyika. Proflight will be putting on a shuttle between Kasama and Mbala airports for the convenience of those customers in Kasama.
Mbala is Zambia’s most northerly large town and provides a strategic location on the southern edge of Lake Tanganyika, close to the fishing port of Mpulungu and the border with Tanzania.