Malaysia Airlines has started the final countdown towards joining the oneworld global airline alliance on Friday, 1 February.
Final preparations are being put to a massive communications programme to highlight the development, which is a key element of the Malaysian national flag carrier’s turnaround strategy and comes as it marks 40 years of delivering its unique Malaysian Hospitality to its guests since it first took to the skies as Malaysia Airlines.
The airline will be staging two days of celebrations to mark its addition to the world’s premier airline alliance.
Senior executives from the existing partners of the award-winning global alliance will be flying into Kuala Lumpur to welcome Malaysia Airlines as the newest member of their airline family.
On Friday, 1 February, its first day as part of the alliance, representatives from all oneworld member airlines will join Malaysia Airlines’ Group CEO Ahmad Jauhari Yahya and his top team at KL International Airport to welcome passengers on the airline’s first departures offering oneworld services and benefits.
Becoming part of oneworld represents the latest key step by the Malaysian flag carrier and multi award winner in its repositioning programme. It will fly alongside some of the biggest and best known brands in the world airline industry – airberlin, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and Russia’s S7 Airlines.
In the 15 years since global airline alliances first emerged, oneworld and the other two have grown to such an extent that their member airlines now account for some two-thirds of total global airline capacity.
Malaysia Airlines’ addition to oneworld will expand the alliance’s global coverage to more than 840 destinations in 155 countries, served by some 9,000 departures a day operated by a combined fleet of some 2,500 aircraft, carrying nearly 340 million passengers a year, with annual revenues of US$ 110 billion.
Group CEO Ahmad Jauhari Yahya said: “oneworld enables its member airlines to deliver more services and benefits to their customers – particularly frequent flyers – than any airline can on its own. For Malaysia Airlines, joining the alliance will strengthen its competitiveness, enabling it to offer customers an unrivalled alliance global network served by the highest quality partners from each of the world’s key regions.”
When it becomes part of oneworld, Malaysia Airlines’ Enrich frequent flyer members will have their privileges extended to whenever they fly with any oneworld member airline worldwide – including the ability to earn and redeem Enrich reward points throughout the alliance’s global network.
Enrich Platinum and Gold members will be able to use the 550 airport lounges worldwide offered byoneworld member airlines whenever they fly with any of the alliance’s carriers.