Malaysia Airlines Berhad (MAB) today announced the appointment of Yeoh Hock Thye as Head of Sales effective 3rd January 2017.
MAB Chief Executive Officer, Peter Bellew said:
“On behalf of the management team, I am pleased to welcome Yeoh to the Malaysia Airlines family. Yeoh brings with him over 26 years of experience in revenue/channel management and distribution, airline operations, people management, relationship building as well as finance and administration which were developed through experience and exposure in international carriers. I look forward to working with him in driving the development and deployment of effective and customized sales and customer interaction and experience strategies”.
He joins Malaysia Airlines from his previous role as Delta Airlines’ Director for Singapore, Malaysia and Indonesia where he successfully established and led a new regional multinational corporate and Asia Sales Support team based in Singapore. The team overlooked sales, relationship and sales support for global corporate accounts, TMCs and key travel partners in Asia Pacific.
In Northwest Airlines, Yeoh was General Manager where he was responsible for the sales, marketing, finance and operational activities for the airline’s passenger services in Singapore, Malaysia and Indonesia. He also managed through the Northwest Airline’s Chapter 11 filing in 2005 and the merger with Delta in 2008.
Prior to that, he was accountable for all finance and administrative matters in Singapore Airlines when he was the Administration Manager in Bangkok, Thailand. He was also based in Singapore where he took on the role of Regional Accountant.
Yeoh holds a Bachelor’s Degree in Political Science from National University of Singapore.