Aeroflot has unveiled a new Airbus A320 in the livery of CSKA Moscow football club, one of Russia’s best-known sports teams.
The new livery is based on the club’s famous horse logo, the club’s official symbol and mascot. Football fans and bloggers gathered at Sheremetyevo International Airport to see the plane and its unusual livery.
Aeroflot and CSKA have a long history of collaboration. Russia’s flag carrier is not only an official sponsor of CSKA, but also provides aircraft to carry to the team away matches. Aeroflot is also the official carrier of CSKA professional basketball club.
Sports sponsorship is a key part of Aeroflot’s business philosophy, and the national carrier has a tradition of actively promoting sport. Aeroflot sponsors the Russian Volleyball Federation and is a partner of a range of other sporting organisations, including the Russian Golf Association in national competitions.