Alexander Arafa, currently Head of Cabin Crew at Swiss, has been appointed Head of Global Area Management at Swiss WorldCargo.
He will assume his new duties on 1 June. He succeeds Ashwin Bhat, who became Head of Cargo last October. In his new capacity Alexander Arafa will be in overall charge of the worldwide sales ofSwiss WorldCargo products and services.
Thomas Klühr, Chief Executive Officer, stated: “We are delighted to have appointed a proven executive from within our own ranks to this important position. In addition to his extensive sales expertise from his earlier airline career, Alexander also brings the ideal credentials to his new post through the eight years he has spent as the head of our cabin crew corps.”
Alexander Arafa, who is 55, can draw on a thorough airline knowledge along with more than 25 years of experience in the sales field. A German/Egyptian dual national, he began his airline career in Hamburg as an accounting analyst with Northwest Airlines some 33 years ago. He went on to hold sales positions with Olympic Airways and American Airlines before joining Lufthansa in 1993 as its General Manager Sales & Distribution USA, based in New York. Three years later he was called to Frankfurt to become Vice President Sales Strategy. At the end of 1999 Alexander joined Swissair as Head of Sales Europe. He was in charge of our Product Development at SWISS from 2001 to 2005, and then served three years as Vice President Sales Europe before assuming his present position as Head of Cabin Crew in 2008.
Ashwin Bhat commented: “We are pleased to welcome Alexander Arafa to Swiss WorldCargo. Alexander’s strong commercial expertise, vast experience and personality, will perfectly complement our current skill set and Swiss WorldCargo culture. “
Swiss WorldCargo is the airfreight division of Swiss International Air Lines (Swiss). Headquartered at Zurich Airport, Swiss WorldCargo offers a comprehensive range of logistics solutions for transporting high-value and care-intensive consignments to some 130 destinations in over 80 countries. Its extensive network of air cargo services is supplemented by daily truck connections between key business centres. As a reliable and innovative service provider within the Lufthansa Group, Swiss WorldCargo is committed to delivering consistently Swiss quality to its airfreight customers, and makes a substantial contribution to Swiss overall profitability.