bmi regional has appointed Maurizio Lavio as Sales Manager, Switzerland, based in Bern.
Lavio brings over 30 years experience in the travel industry, most recently spending 15 years with HRG in Switzerland.
Lavio began has held several sales roles in Switzerland including spending eight years as Head of Marketing for Voyages Wasteels before his most recent position as a Key Account Manager at HRG Switzerland, a role he held for almost 15 years.
bmi regional CEO Peter Simpson said: “Maurizio has joined bmi regional at an exciting time following launches this year of inter-European routes into Switzerland. With his comprehensive knowledge of the Swiss leisure and corporate sectors, Maurizio is the right person to grow our business in Bern and his appointment enhances bmi regional’s commitment to this market/region.”
Lavio said: “bmi regional is already a respected airline in Switzerland, following the Bern to Munich route launch this year. The airline’s superior product, premium onboard service, efficient check-in and generous baggage allowance appeal to discerning Swiss travellers. Business travellers in particular appreciate the airline’s reputation for quality and professionalism. I’m looking forward to introducing more people to bmi regional’s excellent service.”
The airline operates eleven flights per week between Bern and Munich. With Munich acting as a hub into other destinations bmi regional passengers will also be able to easily intercon-nect via Munich to Bristol (UK), Brno (Czech Republic) and Rotterdam (The Netherlands). In addition, customers can travel onwards via Munich to over 200 worldwide destinations with our full codeshare partner Lufthansa.