Exeter-based regional airline flybe has unveiled a simplified livery.
The airline unveiled its new livery with a video posted on social media.
Some 10 aircraft a year will be re-painted with the completion across the entire Flybe fleet scheduled for 2025.
Co-ordinated in line with its existing fleet re-painting and planned maintenance programmes, Flybe’s new white and purple livery will, as a result, be delivered at no extra cost to the business. It was created and developed by the airline’s own in-house team and features a cleaner, more modern, streamlined design when compared to the existing all-over purple. It is a look that more strongly reflects an awareness of the airline’s brand positioning ‘Close to You’ which emphasizes Flybe’s passion for connecting regional communities.
In welcoming the first newly liveried aircraft into the fleet, Flybe CEO, Christine Ourmières-Widener, said: “Today marks a memorable new chapter in our airline’s history. To date, almost every part of our business has been touched by our ‘Close to You’ brand refresh and so refreshing our aircraft livery plays a significant part of strengthening that positioning as well as being an integral part of the ongoing programme to reinvigorate our fleet. The best part is that, by careful planning, we will achieve this at no additional cost to the business.”
The remaining aircraft still in Flybe’s ‘former’ white and blue livery will be the first to be re-painted, followed by those which have been purple for the longest period of time; and the four brand-new Embraer 175 jets scheduled for delivery in July 2019 will arrive fresh from the factory already resplendent in the new livery.