Virgin Atlantic today kicked off a major growth drive at Manchester Airport, launching the first of a hat-trick of new long-haul routes to America.
This morning, the airline waved off its inaugural service to San Francisco, the first ever direct route to Northern California from the North of England. As well as opening up a popular leisure destination, it has been hailed as a major boost to the Northern Powerhouse, providing direct access to and from Silicon Valley for tech businesses across the North.
To mark the occasion, Virgin Atlantic’s Chief Commercial Officer, Shai Weis, along with Minister for International Trade Greg Hands and Manchester Airports Group’s CEO Charlie Cornish greeted guests before the flight’s departure.
They were joined by more than 30 tech leaders from the North of England, who are travelling on the inaugural flight as part of a trade mission to Silicon Valley, which remains the world’s most important hub for the sector. The delegates will fly the flag for the Northern tech scene, as they meet with bosses from California’s leading universities, representatives from tech giants and members of Silicon Valley’s venture capital funding community.
Speaking at Manchester Airport this morning, Virgin Atlantic’s Chief Commercial Officer, Shai Weiss, commented;
“We’ve been flying out of Manchester for over 20 years and today marks our biggest ever route expansion from the city. We want to offer our customers services to places they want to travel to and this summer, we’ll have 26% more seats out of the city than last year, cementing our commitment to Manchester and the Northern Powerhouse.”
Charlie Cornish, MAG CEO said: “Virgin Atlantic’s commitment to Manchester Airport and its significant growth demonstrates the demand that exists for flights from the North to global destinations like San Francisco.
“The fact so many businesses from all parts of the North are joining the trade mission is a testament to the role the private sector is playing in realising the Northern Powerhouse vision and I wish them all every success out in Silicon Valley.
“It is the perfect illustration of how direct connectivity to key markets like San Francisco will drive growth in high-value sectors and help deliver the Government’s new Industrial Strategy.
“Manchester Airport will continue to play a pivotal role in enabling that, as we have the capacity and demand to connect the North to even more key destinations in the months and years ahead.
“We will continue to ensure the North’s businesses have access to global markets and encourage Government to work towards a new national Aviation Strategy that maximises the role Manchester Airport can play in delivering balanced growth for the UK as a whole.
“Following today’s inaugural celebrations, we look forward to Virgin Atlantic’s other routes launching and supporting them on their growth journey at Manchester Airport.”
International Trade Minister, Greg Hands, said:
“The Northern Powerhouse, like Silicon Valley, is a leading centre of creativity and innovation. A direct link between the home of the industrial revolution and the home of the digital revolution will be a boost for both regions, and for the Northern Powerhouse’s ambitious tech and digital companies as they take advantage of new markets and trading opportunities across the world.”
In additional to San Francisco, a new route from Manchester to Boston launches tomorrow, with Virgin Atlantic’s direct connection between the Northern Powerhouse and JFK New York commences in May, cementing the airline’s commitment to the region.
Operating three times weekly from summer 2017, Virgin Atlantic’s Manchester-San Francisco flights will connect the region with world famous landmarks such as Golden Gate Bridge, Alcatraz and Fisherman’s Wharf. Virgin Atlantic will be the first ever carrier to provide direct services between Manchester and the northern Californian city.
The new route to the historic city of Boston in New England will fly twice weekly, also starting summer 2017. A year-round New York service will operate yearly from May. All three routes will operate in conjunction with Virgin Atlantic’s joint venture partner, Delta Air Lines.
Manchester Airport is the global gateway for the North of the UK and the largest airport outside London with more than 210 destinations served by 70 airlines. With 26m annual passengers, it has a wealth of long haul routes that in the UK can only also be found at London airports.