Around 77% of airline HR professionals say that it’s harder and harder to retain talent, according to The International Air Transport Association. The same association explains that the airline industry has an annual turnover rate of 20%. As airlines should aspire to provide better service for consumers, improving staff retention is a must. One of the major US airlines, Delta, is taking a pretty good step in showing their staff care and support.
Pay Raise And Profit Sharing
Just this Labor Day, Delta sent its employees a letter saying that as of the 1st of October, they would be receiving a 4% pay raise. The letter also included that the employees could also expect a larger profit share than the previous year. The proactive action by Delta emphasized to their employees that they
Travel Accident Insurance
Traveling by air has its share of convenience, but it’s not without danger. Last year, there were 15 air accidents that had a death toll of 556, according to the Aviation Safety Network. Airline staff — especially the in-flight crew — put their lives on the line whenever they do their job. Cerity.com recommends worker’s compensation insurance as a practical way for any company to offer their staff support and care. Airlines who provide this type of insurance show employees that the company is looking out for them in case of an accident or injury while on duty, which increases the likelihood of them remaining with the company.
Other than Delta, airline companies like Southwest Airlines Co. have the right idea in showing their employees proper support. Southwest matches around 9.3% of the employee’s pension fund, so the company is making it clear that they are looking out for their employee’s future state. Such actions make it clear why airline companies like Southwest and Delta consistently land in Forbes’ and Glassdoor’s list of employee’s choice awards.
Free Or Discounted Travel
Airline employees generally do not have to pay for their airfare if they are traveling for work. For leisure, however, airline companies like JetBlue, United Airlines, Delta and several others have seen the merit in offering their staff employee travel privileges. They generally offer the chance to rack up air miles or straight out offer employees and their families major discounts for their airfare ticket prices. The offer varies between airlines, regions, and (in some cases) the seniority of the employee. It does, however, give all employees something to look forward to and take advantage of when they cash in their vacation leave.
The airline industry will always be needed by travelers and will, therefore, need staff to keep things running. Unhappy employees will invariably result in sub par service that ultimately damages the trust in the brand. With Delta showing a good example of how to show appreciation to employees and keep them happy, only time will tell if other airlines will be able to follow suit.