JetBlue has unveiled its latest special livery, which is dedicated to “La Isla del Encanto.”
The Airbus 320 aircraft, tail N779JB, is named “Bluericua,” blending JetBlue’s brand with the affectionate name for people of Puerto Rican descent.
“This custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community,” the airline said.
Bluericua was designed with help from a group of JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico. Together, they identified the quintessential cultural symbols that will promote Puerto Rico as Bluericua travels throughout the JetBlue system.
Bluericua’s starting point is its vibrant shade of blue, the brightest JetBlue has used in its fleet, in keeping with the vibrancy of the island. Emerging from this vibrant backdrop is the iconic Puerto Rican skyline near El Morro, where seven kites are being flown, representing seven symbols of the island’s culture that include:
- A Single Star, as inspired by the Puerto Rican flag
- A Hexagon Kite, in the traditional “chiringa” style for Puerto Rico
- Dominoes, the ever-present game at gatherings, with the double 6 being the highest tile
- A Coqui, the singing tree frog and the unofficial symbol of Puerto Rico
- A Hibiscus, the national flower of Puerto Rico
- An Iguaca, the parrot found exclusively in El Yunque National Forest
- A Tambourine, to celebrate the importance and popularity of music in Puerto Rican culture
Flying kites is a beloved pastime for the Puerto Rican community, and Bluericua celebrates this tradition that brings together family and friends. Bluericua’s kites start out at the Puerto Rican skyline and fly in unison toward the aircraft’s tail fin, evoking feelings of being carefree and happy.
“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s Executive Vice President of Commercial and Planning. “We remain committed to promoting tourism to Puerto Rico, as the island is open and ready to welcome visitors, family and friends.”
“The Government of Puerto Rico acknowledges and thanks JetBlue for its firm commitment to the development of local economy and tourism of the Island, creating new jobs, expanding its routes and frequency of flights to Puerto Rico, through its JetBlue 100×35 initiative, and now celebrating and giving wide visibility to the Puerto Rican culture with the newly designed Bluericua livery,” said the chief executive.
Rosselló also added that “very few destinations have a dedicated aircraft, much less as a gift from JetBlue. We are honored to receive this detail from this important partner for us, which demonstrates the strong collaboration between JetBlue and the Puerto Rico Tourism Company”.
“JetBlue has been a great partner and ally of the Puerto Rican community for over 16 years. The airline’s commitment to the Island has been showcased during the past year, with the implementation of a series of programs to support every step of our recovery. The partnership between the Government of Puerto Rico and JetBlue is stronger today than it has ever been. Today, we thank JetBlue for this new livery, which celebrates Puerto Rican culture. ‘Bluericua’ will generate great attention for our destination in all markets that JetBlue serves and will serve as a reminder of the diversity and authenticity of our offering,” said Carla Campos, executive director of the Puerto Rico Tourism Company.
Bluericua made a special visit to San Juan with a lively airport celebration hosted by JetBlue and the Puerto Rico Tourism Company, with the governor of Puerto Rico, Ricardo Rosselló, on hand to welcome the aircraft to its cultural home for the first time. Bluericua later operated its first commercial flight for customers from San Juan traveling to Boston, continuing the celebration in the air.