KLM introduced a unique orange Boeing 777-300 on Tuesday, 14 June.
The livery features KLM’s familiar blue in combination with orange. The red, white and blue of the Dutch flag is painted between the two colours on top and the white at the bottom of the aircraft, emphasizing KLM’s Dutch roots and pride of the Netherlands.
A total of 335 litres of paint were used to spray on the new livery. By using multiple layers that are thinner than usual, less paint was required. Sustainability was further enhanced by using chromate-free paint, which can be easily washed. A team of 35 people spent four days spraying this unique orange livery onto the KLM Boeing 777-300.
The introduction of the special aircraft was partly prompted by a social media post KLM published on King’s Day 2015. At the time, KLM’s followers were presented with a picture of an orange aircraft, along with the question: “Should we colour orange next year on King’s Day?
KLM will deploy the orange Boeing 777 on routine flights within the network and, whenever possible, during events that offer opportunities to promote the Netherlands. The aircraft will debut this summer and will be in operation on the Rio de Janeiro-Amsterdam route during the Olympic Games. On 22 August, KLM will use its orange Boeing to operate the “Medal Flight” that brings the Dutch Olympic heroes home.