SAS appoints Niko Ek as Head of Sales UK & Regional General Manager Europe

Tis Meyer /

Scandinavian Airlines has appointed Niko Ek as its UK Head of Sales & Regional General Manager Europe.

Niko started in the role on 1 September 2016 and is responsible for leading the UK team, based in London, and Region Europe.

Moving to his new role from Head of Sales Operations in Sweden, Niko has worked at SAS since 2001, returning to the company following a short break in 2013.  With his first role for SAS at Helsinki Airport, Niko has also held positions including Head of Sales in Finland and Norway.

Niko Ek succeeds Hans Dyhrfort, who is leaving the position after five years, returning to SAS in Stockholm, for a new position.

Annelie Nässén, VP SAS Global Sales comments:

“Niko has excelled in each position he has previously held with SAS, and has solid experience with a very good track record for developing people and delivering good business results.  We thank Hans for his great contribution to SAS in the UK over many years, handing over a strong track record for delivery of the business targets for Niko to build upon”.

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